How GravityAds compares to Triple Whale
Different tools for different goals. GravityAds focuses on order-level profit truth and evidence boundaries. Triple Whale focuses on multi-touch attribution and creative analytics.
GravityAds
Triple Whale
Profit truth from Shopify orders
Order-level profit with COGS, refunds, fees, and Shopify charges deducted
Blended ROAS from pixel + platform data; profit module added later
Product-level profit
Every SKU with real contribution margin
Available at higher tiers with Triple Pixel data
Linkage gap diagnostics
Shows where Shopify orders disconnect from ad clicks
Not a core feature
Evidence boundary
Each metric shows its confidence level: direct evidence compared with inference
Not positioned as a core feature
Multi-touch attribution
UTM/last-click + evidence levels (Phase 1)
Triple Pixel with multi-touch, first/last click, linear models
Creative analytics
Planned beyond Phase 1
Creative Cockpit with per-creative ROAS
AI automation
AI Query for profit questions
Moby AI with automated bid/budget recommendations
Flat pricing
$0 to $699/mo, no per-order fees, no GMV tiers
GMV-based pricing; check current rates
Traffic quality scoring
Landing page, placement, and PMAX waste diagnostics
Not positioned as standalone diagnostics
GravityAds is a better fit when
- ✓Shopify merchants who need to know real profit, not platform-reported ROAS
- ✓Brands spending $1K-$50K/mo who want flat pricing without GMV surprises
- ✓Teams that need linkage gap diagnostics to understand data quality
- ✓Operators who value evidence-based decisions over black-box attribution
Triple Whale may be a better fit when
- •Large DTC brands needing multi-touch attribution with Triple Pixel
- •Teams wanting AI-automated bid and budget optimization
- •Brands that prioritize creative-level analytics and testing
- •Organizations already deeply integrated with Triple Whale ecosystem
Pricing comparison
GravityAds uses flat pricing from $0-$699/mo. Triple Whale uses GMV-based pricing (pricing may vary; check their site for current rates). No per-order fees with either platform.