Shopify Ad Profit
GravityAds True ROAS
Real ad profit for Shopify stores that need more than platform-reported ROAS.
Profit Waterfall
Ad Revenue
$48,200COGS
-$14,460Refunds
-$2,410Fulfillment
-$6,748Ad Spend
-$12,050True Ad Profit
$12,532Every metric backed by evidence
Campaign Profit ROAS
Tie ad spend to contribution margin, refunds, COGS, and product-level profit.
Campaign Profit ROAS
Google - Brand
3.2x$4,120
Meta - TOF
1.4x$1,890
Google - PMAX
0.8x-$640
Product-level Profit
Basic Tee
1,240 units62%
Sport Shorts
890 units41%
Custom Cap
320 units-8%
Product Profit
Keep product-level profit in phase one instead of postponing it to a later roadmap.
Linkage Gap
Show where platform attribution and commerce evidence disagree.
Linkage Gap
Platform-attributed orders2,840
Shopify confirmed orders2,190
Attribution Gap22.9%
Multi-store Profit
Unified profit view across multiple Shopify stores
Daily Sync
Orders, COGS, refunds, and ad data updated daily
Evidence Levels
Every data point marked with confidence level
Ready to see your real ad profit?
Also see: Ads MCP / API, ad intelligence for AI agents and teams