Profit Truth
Platform ROAS says you're profitable. Your bank account disagrees. Shopify orders include COGS, refunds, gateway fees, and Shopify charges that ad platforms never see.
GravityAds starts from Shopify orders, not ad platform reports. Every profit number deducts COGS, refunds, transaction fees, and Shopify charges before calculating ROAS. The result is Profit ROAS: what you actually keep per ad dollar spent.
Order-level profit
Each Shopify order calculates true profit after all costs, not revenue minus ad spend.
Refund-adjusted
Refunded orders are automatically deducted from profit calculations with no manual corrections.
Fee-inclusive
Shopify transaction fees, gateway fees, and app charges are factored into every profit number.
Evidence-labeled
Every metric shows whether it's direct evidence, inferred, or estimated, so you know what to trust.