How GravityAds compares to TrueProfit
Both measure Shopify profit. GravityAds focuses on campaign-level profit attribution and evidence boundaries. TrueProfit focuses on full-store P&L with deep COGS customization.
GravityAds
TrueProfit
P&L completeness
Profit ROAS with COGS, refunds, and fees, focused on ad-attributable profit
Full P&L with shipping, taxes, custom fees, and multi-currency
Campaign profit attribution
Full campaign Profit ROAS with evidence levels at every tier
Available at Professional ($100+) tier
Per-order pricing
No per-order fees at any tier
Per-order overage fees may apply at higher volumes; check current pricing
Order limit
Unlimited orders at every tier
Published tiers may include order limits and overage charges
Linkage gap
Full gap diagnostics showing where Shopify orders lose ad attribution
Not positioned as a core diagnostic
Evidence boundary
Every metric shows confidence level
Not positioned as a core feature
COGS customization
Custom COGS from Lite ($29) tier
Deep COGS customization per SKU/region/time at all paid tiers
Mobile app
Planned beyond Phase 1
iOS + Android apps
Traffic quality diagnostics
Landing page, placement, and waste scoring
Not positioned as a core diagnostic
Anomaly alerts
Profit anomaly detection from Starter ($79)
Not positioned as a core workflow
GravityAds is a better fit when
- ✓Merchants who want to know which campaigns actually generate profit
- ✓High-volume stores tired of per-order overage fees
- ✓Brands that need linkage gap and traffic quality diagnostics
- ✓Teams that value evidence-based confidence levels on every metric
TrueProfit may be a better fit when
- •Merchants focused purely on store-level P&L and accounting
- •Operators who need deep COGS customization per SKU, region, and time
- •Teams that require mobile app access for daily monitoring
- •Multi-currency stores needing detailed fee breakdowns
Pricing comparison
GravityAds: $0-$699/mo flat, unlimited orders. TrueProfit: starts at $35/mo with per-order pricing at higher volumes (check their site for current rates).