Campaign Profit ROAS
The Problem
Platform ROAS shows revenue per ad dollar. But revenue isn't profit. A campaign with 4x ROAS can still lose money after COGS, refunds, and fees.
How GravityAds Solves It
GravityAds connects Shopify order profit back to the campaigns that generated it. Campaign Profit ROAS shows the actual profit generated per ad dollar, not platform-reported revenue.
Profit per campaign
Real profit generated per campaign, not platform-reported revenue.
Channel-level profit
Compare Google, Meta, and Microsoft Ads by actual contribution margin.
Spend waste identification
Flag campaigns where profit margin is negative or below threshold.
Evidence levels
Each campaign's attribution confidence is labeled as direct match, UTM inferred, or modeled.