Linkage Gap Diagnostics
The Problem
Your ad platforms report 500 conversions. Shopify shows 420 orders. Where did the other 80 go? And which campaigns do those missing orders belong to?
How GravityAds Solves It
GravityAds measures the linkage gap: the disconnect between Shopify orders and ad platform conversion data. It diagnoses where orders lose their campaign attribution, including UTM drops, redirect losses, cross-device gaps, and click expiration.
Gap quantification
Exact percentage and count of orders that can't be linked to a campaign.
Root cause breakdown
See whether gaps come from UTM loss, redirect chains, cross-device, or click expiry.
Per-platform gaps
Compare linkage quality across Google, Meta, and Microsoft Ads.
Actionable diagnostics
Specific recommendations to close the gap, not just a number.