Traffic Quality Diagnostics
The Problem
Not all clicks are equal. PMAX campaigns mix Search, Display, and YouTube. Some placements send high-intent traffic. Others send bots or accidental clicks.
How GravityAds Solves It
GravityAds analyzes traffic quality by landing page and ad placement. It identifies placement waste across display network inventory, PMAX auto-placements, and low-intent traffic sources that consume budget without generating profit.
Landing page performance
Profit and conversion metrics per landing page, not just session data.
Placement waste scoring
Identify placements that consume budget but generate no attributable profit.
PMAX diagnostics
Break down PMAX performance by actual placement, not Google's aggregated report.
Exclusion candidates
Actionable list of placements to exclude from campaigns.