Ads Quant Engine
The measurement and intelligence core behind GravityAds
Ads Quant Engine is the quantitative analysis layer that powers all GravityAds products. It handles data acquisition, normalization, linkage, profit calculation, and evidence assessment. It is not a standalone product; it is the reason every GravityAds metric is grounded in verifiable data.
Data acquisition
Ads Quant Engine connects to Shopify orders, Google Ads, Meta Ads, and Microsoft Ads through official APIs. It collects order-level, campaign-level, and product-level data within strict access boundaries.
Linkage and normalization
Raw data from different sources uses different schemas, timezones, attribution windows, and identifiers. Ads Quant Engine normalizes this into a unified model where every profit number traces back to its source.
Evidence assessment
For every metric, Ads Quant Engine evaluates how strong the underlying evidence chain is. Direct matches get high confidence. Inferred links get labeled. Modeled estimates are clearly distinguished.
Continuous measurement
Ads Quant Engine runs continuously, not as a daily batch. As new orders, refunds, and cost data arrive, profit metrics update with current evidence levels.