Beta · design partnersBudget Planner
Decide how to split budget across channels with marketing mix modeling and incrementality evidence from the Ads Quant Engine.
Budget Planner is in beta with a small group of design partners. It is not generally available yet and has no public pricing.
What it is designed to do
- Estimate channel response curves from your spend and outcome history
- Use incrementality evidence such as geo tests and platform lift studies where available
- Recommend a budget split with confidence ranges, not a single point estimate
Who it is for
- Advertisers running three or more channels
- At least 12 months of spend and outcome history
Part of the GravityAds lifecycle
- Ad Accounts to open and fund accounts
- Ads MCP / API to operate them and apply budget changes
- True ROAS to measure profit, the input Budget Planner optimizes for