Landing Page & Placement Diagnostics
How ad placement and landing page selection affect real profit
Not all traffic is equal. A search click from a high-intent keyword generates different profit than a PMAX auto-placement on a low-quality app. GravityAds analyzes profit differences at the landing page and placement level to find where budget is wasted.
Landing page profit analysis
Different landing pages convert differently, but conversion rate alone doesn't tell you profitability. A landing page with high conversion but low-margin products might generate less profit than one with lower conversion but premium products. GravityAds measures profit per landing page.
Placement rollup
Google Ads placements span Search, Display, YouTube, Gmail, Maps, and partner apps. GravityAds rolls up placement-level data into profit categories so you can see which placement types are profitable and which are consuming budget.
PMAX transparency
Performance Max campaigns aggregate multiple placement types into one campaign. GravityAds provides diagnostics that break down PMAX performance by actual placement category, giving visibility that Google's default reporting obscures.
Exclusion recommendations
Based on profit data, GravityAds identifies placements and landing page combinations that should be excluded or deprioritized. These are actionable recommendations, not abstract quality scores.